Even though the recent earthquake of Mexico on Sep 19th 2017 affected severely the flow of life and business in Mexico City, the SIAR 2017 Organizing Committee and the participating brands decided to rise to the challenge and continue with the most important watch exhibition in South America. The Salon SIAR 2017 ran from October 17th until October 19th at the prestigious Hotel St. Regis in the center of Reforma Avenue in Mexico City.
During the three days of the exhibition, relevant figures of the Mexican and South American political, financial and social communities visited the stands and meeting rooms where prominent Swiss watch companies and their respective CEOs and leaders explained their products, concepts and designs in a direct manner.
Christophe Claret was at the SIAR with its new creations
As in previous SIARs, several brands introduced new products and limited editions at the venue, such as Hublot with its new Hublot Big Bang Classic Fusion Calaveras, Baume & Mercier Clifton Club Seleccion Nacional de Mexico, Manufacture Royale Androgyne Mexico and Louis Moinet Metropolis Sunrise Sonora, the sale proceeds of which will be used to help the citizens affected by the Sep 19th earthquake.
The SIAR 2017 presented awards in several categories to notable watches and brands at a Gala that was used to collect and donate funds to those affected by the earthquake. Bulgari was awarded the Watch of the Year award for the Bulgari Octo Finissimo Automatic, Chanel scooped the Ladies Award for the Première Camélia Skeleton and Hublot took the honors in the Sport Watch category with the Techframe Ferrari 70 years Tourbillon Chronograph.
The Rising Brand award was received by Roger Dubuis for its Excalibur Aventador S, while the Chronograph prize was awarded to Richard Mille’s RM 50-03 McLaren F1 Split Seconds Tourbillon Chronograph. In the Concept watch category the Zenith Defy LAB was the winner and in the High Complication the Vacheron Constantin Les Cabinotiers Celestial Astronomical Grand Complication 3600 received the recognition from the SIAR 2017 Jury.
One of the interesting things about Richard Mille’s association with top athletes is that, as is famously the case with Rafael Nadal, part of the deal is that the watches are worn during the genuine athletic events, which issues them to rare tests of their durability. The general styling is brilliant and brash, but that is the point for so many of the brand’s watches, and you cannot deny that the specifications are impressive – 32g for a self-winding watch is remarkable. You may expect to see these watches around the wrists of Mutaz Essa Barshim and Wayde van Niekerk at the 2017 World Championships in Athletics, which will take place in London from August 5 to August 13. The Richard Mille RM 67-02 Sprint and High Jump are priced in the UK at #116,000 using taxes.One of the interesting things about Richard Mille’s affiliation with top athletes is that, as is famously the case with Rafael Nadal, part of this bargain is that the watches are worn during the genuine athletic events, which issues them to rare tests of their durability. That is all the more striking considering the typical price of a Richard Mille watch, and that tradition continues with these two brand new watches. The general styling is brilliant and brash, but that’s the point for so many of their brand’s watches, also you cannot deny that the specifications are striking – 32g to get a self-winding watch is remarkable.
Finally, in the Watchmaking Value category, Patek Philippe received the award for its 5320G Perpetual Calendar and Chopard’s Karl-Friedrich Scheufele was recognized with the Special Tiempo de Relojes Award.
The SIAR 2017 once again offered a solid platform for watch brands to present their watches and to get closer to the aspirations of the Mexican and South American markets. Communication and perception are key in these markets and the SIAR affords a great opportunity to encounter, in an intimate fashion, these two sides of the business.
Louis-Joseph Touron (Swiss Ambassador in Mexico), Carlos Alonso (CEO of the SIAR) and Carlo Lamprecht (CEO of the GPHG) proceed with the formal opening of the SIAR 2017 at the St. Regis Hotel.